A Net Effect Experience

Wilma Rendon

Wilma Rendon
Director of Business Development – JDJ Architects

We talked to Wilma Rendon, designer and director of business development for JDJ Architects in Chicago, to learn more about her experience using our Net Effect® Collection on a recent project. Net Effect was inspired by Net-Works®, the restorative business partnership between Interface, Aquafil, the Zoological Society of London and Philippine fishermen.

How did the Net-Works story help you engage your customer into the project?
The Net-Works story is compelling. It integrates a creative business approach, design and sustainability. One of our clients, Oasis Legal Finance, chose carpet tiles from the Net Effect Collection after hearing the engaging story. It’s pleasing to select a beautiful, high quality product that contributes to the well-being of so many.

How important is flooring when you’re designing a space?
Flooring is a key element of design. It can be utilized as way-finding, to differentiate work areas from lounge areas, to reinforce brand identity and much more. If we don’t consider flooring as an important element of design, we miss an opportunity.

It also has a great impact on the health of the office environment, affecting acoustics, maintenance, and the bottom line. We walk all day in our offices and the floor we select is important.

How do you feel the Net Effect Collection is affecting the well-being of the building occupants?
We believe that the materials and colors that surround us have an impact on our well-being and the way we experience a space. When selecting finishes we always ask: what emotion or feeling do we want the space to evoke? Is it energy, movement, excitement, tranquility? The answer is unique for every project.

Net Effect’s deep colors and rich pattern makes you notice the flooring, setting an organic, rich tone for the design. So we used Net Effect to set the tone in selected impact areas—the conference room and the reception area. We used the modular carpet as the foundation of the design palette and integrated complementary finishes and colors to create a strong environment that supports the Oasis Legal Finance brand. Our client and their staff are very pleased with the end result.

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