Actions Speak Louder than Labels

David Gerson

Sustainability isn’t easy. Although some product labels claim to be an indicator of health and/or environmental performance, many have little or no evaluation of the ultimate environmental or health impacts of a product. So, a label with a few check boxes does not necessarily mean that one product is more “sustainable” or “healthy” than another. For example, did you know that at the basic levels of Cradle to Cradle or Living Product Certifications, there are no requirements for renewable energy use or carbon footprint reductions, or even recycling? We need more than what these labels provide.

At Interface we have recently achieved a new third-party certification from GreenCircle Certified, LLC called the Certified Environmental Facts Label. This provides the highest standard and best product evaluation tool we know of in the industry. Recycled content, water usage, renewable energy and carbon footprint are listed in a simple format akin to USDA nutrition labels. Only when we know the facts and science, can we make good decisions for our health and our planet.

Interface Factories to Zero GreenCircle label

Interface Products to Zero GreenCircle label

But for all of the data and numbers in GreenCircle, one metric rises above the rest: Carbon Footprint. If you focus on carbon, everything else falls into place – recycled content, toxicity, renewable energy, water usage, health and safety through the entire value chain, etc. AND, it addresses the most important issue of our time, climate change.

Our comprehensive approach to sustainability on all fronts has enabled us to achieve the lowest carbon footprint in our industry. In fact, it is over three times lower than another flooring product in our industry that has achieved the Living Product Certification.

Interface carbon footprintSo, while achieving sustainability and keeping business as usual may not be easy, it is easy to see who is doing the most to halt climate change and reduce their carbon footprint. If we are all successful in this fight, then we’ll be well on our way to creating a more equitable and healthy future for everyone.

Ask every manufacturer for their third party verified Certified Environmental Facts Label.

For more on how we’re looking at taking the carbon footprint from 7kg to -2kg, view our Proof Positive tile, part of our new Climate Take Back mission

To learn how climate change affects human heath, go to: https://www.cdc.gov/climateandhealth/

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