As an independent brand consultant with over 20 years’ experience in design trend forecasting, Kate regularly collaborates with the Interface marketing, design and product development teams to spark ideas and inspire creative thinking.
Fuelled by her passion for future forecasting and creative strategy, Kate has worked with renowned design consultancies including Imagination, Fitch and Checkland Kindleysides. She has also partnered with several design industry associations and trend forecasting companies including The Future Laboratory, Design Council and WGSN.
January 14, 2020
Blue is a color with universal appeal—it’s a shade we’re naturally drawn to in uncertain times. Blue is a sure sign of trust and stability when everything else seems chaotic. It’s also a color that naturally makes us feel safe and secure. So when Pantone recently announced Classic Blue as its Color of the Year for 2020, we had to smile.