Biophilic Design – The Key to Successful Designs in Hospitality

Just two years ago, Interface released a third-party verified research report titled “The Global Impact of Biophilic Design in the Workplace,” now known as the Human Spaces report. Our research results were astonishing. With over 7,500 people surveyed across the world, there was a reported 15% increase in perceived wellbeing and creativity and a 6% increase in productivity when people were exposed to biophilic elements in their workspace.

This year, in partnership with Terrapin Bright Green, we took a closer look at the effects of biophilic design in hospitality environments. Once again we were surprised and inspired by the findings. For an industry that measures revenue per bed and calculates the cost associated with each guest room to the penny, it seems like research into evidence-based design strategies like biophilic design would already exist. But there wasn’t anything related to the way design impacts guest experience, room rates or customer behavior. Or at least not until we took on this project.

Biophilic Design in Hospitality

The research team intuitively knew that rooms with a view to water should cost a premium – but how much more? Our data showed up to an 18% increase in average daily rate based on a quantitative analysis from Hotels.com. Additionally, we found that hotel guests had a 36% higher dwell rate in hotel lobbies that had biophilic elements. So, not only will hotel guests pay more for a room with a view to biophilic elements, but they will also spend more time in key incremental revenue driving areas such as lobbies, bars and restaurants on the property.

Biophilic Design in Hospitality

As humans, we are part of the natural world. We are hard wired to appreciate natural elements and analogues to nature. Clever designers are recognizing that biophilic design is an evidenced-based strategy for creating beautiful and economically viable hospitality environments.

Learn more by reading the full report “Biophilic Design in Hospitality.”

Share with others

Leave a Reply

Your email address will not be published. Required fields are marked *

Related Articles

Can Flooring Define The Boundaries Of A Space?

April 3, 2015

With limited space and lead time, the flooring of the Monash University project proved that carpet tile can indeed define the prescribed functions of a space. Undertaken within an astonishingly tight deadline of two weeks, the Monash University Australian Law Faculty, Clayton Campus project by Dasch Associates in Melbourne, was incredibly successful. This humble little…

Share with others

Are Green Buildings Biophilic? Why the Answer Matters, Particularly in Asia

February 5, 2016

The idea of ‘Green’ in Asia is dominated by certification tools. There are now some 14 national variants – not unlike LEED in the US – each offering tiered ratings at the building scale, some at the urban scale. The rating is determined by an aggregated score, the result of compliance with requirements that focus…

Share with others