As travel and socializing begin again the demand for unique, adaptable hospitality spaces are increasing. Each hospitality interior tells a story. It provides a backdrop for guests to feel safe, comfortable, and inspired to make memories. Good design is pivotal to the success of a space. Here we explore four key trends we are seeing now that support the next generation of hospitality space design.
The pursuit of health and wellness
Creating spaces that offer a comfortable, clean, relaxing experience are increasingly important. Businesses cannot have the same approach they had pre-Covid, because the demands and needs of guests have changed. Human-centred spaces are becoming a key focus, with guests’ well-being at the top of the agenda.
People have never been more aware of their mental and physical health, especially when it comes to public spaces and travel. For hospitality designers this means designing flexible and adaptive spaces that guests find comfort in, where they feel relaxed and safe.
After so long being isolated from each other, people have missed social interaction and the freedom to travel. This presents the perfect opportunity for hospitality spaces to offer something new and exciting.
Guests expect a space that covers all their needs from comfort to practicality. If we explore hotel design – there is a lot more focus on adaptive spaces that accommodate a mix of work and leisure, health and wellness, as well as social experiences – all within one environment. We know to draw guests into a space and keep them coming back, the design has to connect with them.
Taking inspiration from nature
Nature not only inspires great design, it offers comfort and a connection to our environment. From design, to colour, to material – nature’s influence is often interwoven in the things that we create. With the rising importance of sustainable design, many of our hospitality clients are looking to nature to help create inspiring spaces for their guests.
Bringing nature inside, using design elements such as living walls, light, water features, and colours and textures that replicate nature is known as biophilic design. Nature inspired design has been proven to improve guest experience, offering comfort and assurance.
Supporting the planet
Sustainable design is necessary for our future planet. The increasing awareness around sustainable business practices means that guests are now expecting assurances that the products they are using are responsibly created and sourced. Designers responding to these briefs are supporting their hospitality customers by exploring innovative ways to create and use energy, limit food waste, and select sustainable materials to furnish a space. There is a strong focus on ‘adaptive reuse and repositioning’ – working with what we have rather than building from scratch – very much mirroring the upcycle trend seen in home interior design. There isn’t an easy solution, and there is a long way to go, but small steps make a big difference.
Drawing people back into hospitality spaces requires intelligent design that combines guest experience, comfort, and luxury together to create shareable spaces that offer guests the full package. From experience, guests don’t always notice the effect that the design of a space has on them, but we know design impacts how guests feel.
To inspire you we’ve created a collection specifically to support the hospitality industry.