Colour

23 December, 2015

Ecological Valence Theory and the Use of Color in Design

Why do we prefer certain colours to others? Why do some colours make us feel happy and energised while other colours make us feel agitated or sad? The Ecological Valence Theory Object and colour association – a concept that Palmer and Schloss have called the “ecological valence theory” – contribute to our natural colour preferences…

16 April, 2015

Why the ‘Designed Experience’ is so Vital to the Post-GFC World

Japanese design house Nendo recently teamed up with international fashion label BEIGE to remind the world why ‘experience’ in design is so important. A concept store for international fashion house, BEIGE has been newly opened in the Tamagawa Takashimaya shopping centre in suburban Tokyo. The store has been crafted by minimalist heroes, Nendo, as a multi-functional…