Bill Witherspoon

Bill Witherspoon is the founder of The Sky Factory, a fine art and digital technology company that creates biophilic illusions of nature. Bill’s training as an artist and his experience as a serial entrepreneur built the Sky Factory into an award-winning studio whose installations deepen biophilic engagement and can be found in leading interior environments worldwide. Inc. Magazine named The Sky Factory one of the Top Best Small Workplaces in 2010.

Biophilic Engagement in Healthcare Spaces, Part I

May 11, 2015

Wander through a major hospital in any modern city and a single visual element is likely to dominate the space: nature art is everywhere! Nature art: Images as representative symbols It’s been over 30 years since Roger Ulrich’s trailblazing study on the effect of window views to nature on patient recovery. His seminal finding that…