Bill Witherspoon is the founder of The Sky Factory, a fine art and digital technology company that creates biophilic illusions of nature. Bill’s training as an artist and his experience as a serial entrepreneur built the Sky Factory into an award-winning studio whose installations deepen biophilic engagement and can be found in leading interior environments worldwide. Inc. Magazine named The Sky Factory one of the Top Best Small Workplaces in 2010.
May 19, 2015
According to the Institute for Building Efficiency, over 50% of the buildings that will still be in use by 2050 have already been built; and close to ¾ of these buildings are over 20 years old, before the principles of biophilic design were well understood, let alone widely applied. On a similar note, the European…
May 11, 2015
Wander through a major hospital in any modern city and a single visual element is likely to dominate the space: nature art is everywhere! Nature art: Images as representative symbols It’s been over 30 years since Roger Ulrich’s trailblazing study on the effect of window views to nature on patient recovery. His seminal finding that…