Color

December 23, 2015

Ecological Valence Theory and the Use of Color in Design

Why do we prefer certain colours to others? Why do some colours make us feel happy and energised while other colours make us feel agitated or sad? The Ecological Valence Theory Object and colour association – a concept that Palmer and Schloss have called the “ecological valence theory” – contribute to our natural colour preferences…

June 25, 2015

Q&A: How to Inject Critical Brand Values Into a Space

Designed by Andrew Tu’inukuafe
 and the Creative Spaces team, the Lion’s new HQ in Freemans Bay, Auckland is a solid example of design’s ability to speak the language of a brand and its space. We sat down with Andrew to discuss the project. What was the overall the design objective and brief for the Lion’s HQ project?  Lion…