A Tribute to Mentors

Tell me who you run with and I’ll tell you who you are. 

This was one of many words of wisdom from a group of highly successful business men and women who spoke on a panel at an American Marketing Association Atlanta Chapter event moderated by Interface’s own CMO Jo Ann Herold.

mentors

From left to right: Jo Ann Herold, Kate Atwood, Steve Behm, Ken Bernhardt, Julie Bowerman, William Pate and Shannon Harlow

The topic? “A Tribute to Mentors.” It was fitting that all of the participants were mentors or mentees of Jo Ann. And, wow! What great company she keeps! The panel included Kate Atwood, executive director at the Arby’s Foundation; Steve Behm, president of Edleman South; Ken Bernhardt, professor at Georgia State University; Julie Bowerman, vice-president of ecommerce at Coca-Cola Company; William Pate, president of the Atlanta Convention and Visitors Bureau; and Shannon Harlow, vice-president at 22Squared.

Jo Ann learned early in her career the value of seeking out mentors to help her along her journey. “You’ll be surprised at how honored people will be when asked to be a mentor,“ she told the group. “Don’t be afraid to reach out for guidance.”

How do you find a mentor?

Shannon suggested starting your search with “people you admire,” and Julie added that it’s important to “have a few different types of mentors.” Ken also advised that, when seeking a mentor, “it’s important to have people you trust to tell you the truth, like your own personal board of advisors.” He added, “When faced with difficult decisions, don’t hesitate to ask for advice. Just like professional sports players have a coach, we all need a coach.”

Who can be a mentor?

As it turns out, we all can. Mentors can be those who already hold advanced positions in your career field, people who are in a different career field that you aspire to enter, college professors and other educators or even someone who is just getting started. Steve reflected on a time when he received some great advice from a junior member of his staff and the importance of having a relationship with people at all career levels. Kate said, “Don’t under value how powerful you [as a mentee] can be for a mentor.” The panel explained that mentors should be humble leaders, have integrity and be willing to tell the truth with kindness because, as Steve noted, “Words matter.”

mentor lunch

Members of the Atlanta AMA and friends gathered to learn about the importance of mentoring programs.

Advice from a mentor

Mentors offer real-life examples of challenges and lessons that may help you find the answer in one of your own challenges. One of William’s biggest lessons learned was a time he “almost got fired” over an advertising campaign in the mid-90s for a product that integrated emails, fax and pagers (oh my!). After the initial pitch, the CEO didn’t like the campaign but William believed in it. “He told me ‘I’ll tell you what I’m going to do. I’ll give you the money for it, but if it doesn’t work, then you’re fired.’” The campaign ended up being successful and William learned to “believe in what you’re doing.”

If you don’t have a mentor, seek one out. And be available to mentor others. We can learn a lot from one another.

Share on FacebookTweet about this on TwitterShare on LinkedInEmail this to someone

Leave a Reply

Your email address will not be published. Required fields are marked *

Related Articles

Designing With Color: Neutrals

April 4, 2016

Color choice can evoke mood, communicate subtle messages—even boost productivity. Where warm colors excite and cooler hues are calming, neutrals can provide a canvas for either, giving designers a wide array of options. Meaning Most people perceive neutral shades as “subdued” or “reserved”— more subtle than attention-getting blues and reds. Neutrals often connote stability, especially…

One Man’s Trash: From Landfill to Zerolandfill

August 25, 2016

Let’s get this straight. Old carpet samples were never trash to Interface Account Executive Jeff Krejci. Interface was already collecting used carpet tile samples from its customers, but Jeff recognized the need to also collect and recycle Interface’s swatch books and other commercial product samples at Cleveland, Ohio design firms. So, he started picking up…