Textures, Materials & Patterns

24 March, 2021

Why Ikigai is the Design Philosophy We All Need Right Now

Whether organising your way to happiness or embracing hygge, the Danish philosophy of cosy living, it always seems that just when you catch up to a design craze, insiders are already on to the next. So while the ascendance of ​Ikigai​ was intriguing, skepticism seemed wise. ​Ikigai​, which translates to “having a purpose” in English, is of Japanese origin, associated with the feeling of self-fulfillment earned by pursuing a meaningful life. Today, it’s being embraced by the creative community.