Documenting a Legend

Leanne Robinson-Maine

Environmental leadership documentary So Right So Smart is airing on Public Broadcasting Stations (PBS) in the US during 2015. Interface asked the makers of the film to tell us a little bit about the film’s origin.

“How and why did you decide to embark upon this filmmaking venture?”

MagicWig’s Leanne Robinson-Maine responds:

In simple terms, the answer to that question is a question: “How could we be in the video and filmmaking industry and NOT find a way to document and share with the world the inspiring story unfolding before our eyes?”

MagicWig Productions, Inc. has had a longstanding relationship with Interface as a client. Our founders have been producing meetings and videos for Interface, Inc. since 1995, right after Ray Anderson’s “Spear in the Chest” epiphany. We got to see first hand the changes that the company went through under Ray’s leadership: the initial reactions that “Ray had gone around the bend,” the growing pains involved in changing the culture, the steady embedding of sustainability into Interface’s DNA, and the emergence of a restorative mission for the company. And we have it all on tape. So, we were in a perfect position to use all of that archival footage to share Interface’s inspiring story of transformation with the world.

SRSS Filming Ray Anderson on his porch.

The crew (Justin Maine, Leanne Robinson-Maine and Christopher Haines) interviewing Ray Anderson in 2007 at his North Carolina home. Photo credit: Stephen Ross

At MagicWig we have been cheering for Interface from the sidelines all this time.  We watched in awe as Ray steered his “well oiled” carpet tile manufacturing giant, his third child, toward a completely new and revolutionary goal—one with environmental ethics that really resonated with us. In fact, Guy Noerr, one of the co-founders of our company, has always referred to Ray as “his personal Mickey Mantle”—a legend in his time and Guy’s true hero. And it was Guy who originally proposed to the MagicWig partners that we embark on this “passion project”, producing a full length feature documentary about Ray.

Co-founder Justin Maine, who heads up our video department, responded with the thought that although Ray’s story should be the central character arc of the film, we should explore a wider scope. Ray was a pioneer in his industry—a visionary. But even more interesting was how, with his almost evangelical outreach, Ray held up Interface as an experimental model to inspire other organizations. And the story of Interface’s eco-industrial leadership would be even more powerful when shown in the context of the greater environmental sustainability movement.

The MagicWig team agreed and decided Justin should direct the film. Soon afterward, they brought me on as a writer/producer on the project, and pre-production began. After a period of extensive research, we developed a list of the key parties we were interested in interviewing, from environmental advocates like Paul Hawken and David Suzuki to leaders of a host of other businesses at various stages in sustainability journeys. We wanted to put our finger on the pulse of the corporate sustainability movement from as many perspectives as possible. The list grew as we learned more in each interview and had new questions.

SRSS Story Cards

“The Board” was our visual reference for arranging scenes and topics throughout the editing process.

After two years of traveling around the country during the production phase, we had collected more than 60 interviews and over 350 hours of footage. Trying to decide what went into the film (when there was so much incredible content) was a big challenge and a long process of integrating multiple creative viewpoints (which is how we ultimately ended up with four directors!). Along the way we scripted narration to provide a through-line for all of the different topics covered in the film. Serendipity led us to Daryl Hannah, who turned out to be a huge fan of Ray Anderson. The rest is history. From pre- to post-production, the film took about four years to complete.

So Right So Smart had its world premiere at the Wild & Scenic Environmental Film Festival in January 2009 where it won Best in Festival.  It had its international debut at Reel Earth New Zealand where it won Best Feature. The film has played at over 30 festivals across the globe, has had a limited theatrical release in several US cities, and is currently being broadcast on PBS stations across the country throughout 2015.

SRSS Directors and Star

The four Directors (Leanne Robinson-Maine, Guy Noerr, Justin Maine and Michael Swantek) with Ray Anderson at the Atlanta Film Festival.

We hear so many wonderful responses to the film. Most of them include the sentiment that Ray Anderson, sharing his story the way only Ray could, was critical to their experience of the film and their receptiveness to its message. We like to think that So Right So Smart is continuing the outreach that Ray saw as his mission: using his amazingly magnetic, charismatic personality to engage people and then showing them a living example of change and hope for a more restorative future. We are honored to be able to take a supporting role in sharing the story that we have been so lucky to witness first hand.

To watch the film in your city, visit the film’s website to find the broadcast date for your local PBS channel.

[Facebook] [LinkedIn] [Twitter] [Email]
Posted in Category Culture & Play, Sustainability | Leave a comment

Raising the Bar

Jean Nayar

Known for his high risk efforts in advancing an eco-friendly mission for decades, Denis Hayes, president of the Bullitt Foundation, has fueled the ever-growing environmental movement in America since he organized the first Earth Day in conjunction with then-Wisconsin senator Gaylord Nelson in 1970. Thanks to his efforts as a leader on environmental issues, sustainable strides in this country have been taken on multiple fronts. And if his most recent bet on creating the first significant net positive energy office building in the country pays off, then the world will likely be inspired to get a whole lot greener in the years ahead.

Bullitt_Exterior1_NicLehoux_575x444

The 52,000 square-foot, six story Bullitt Center stands as a shining example of the accomplishments Hayes and the Foundation have achieved in their quest to remain at the forefront of the sustainability movement. Photograph ©Nic Lehoux

Hayes opted to develop the building after searching to no avail in Seattle for environmentally sensitive office space that would meet his criteria. “We were looking for offices that reflected our values,” says Hayes, adding that “our focus is on human ecology with an emphasis on how we can design built environments that are proper, healthy habitats for our species.” Once the head of the Solar Energy Research Institute during the Carter Administration, Hayes continues to advance environmental initiatives supported by the Bullitt Foundation, which offers grants to organizations working on environmental projects in the Pacific Northwest. The 52,000 square-foot, six story Bullitt Center, which is owned by the Bullitt Foundation, stands as a shining example of the accomplishments he and the Foundation have achieved in their quest to remain at the forefront of the sustainability movement.

The structure was designed to achieve certification as a Living Building, which is significantly more ambitious than LEED Platinum certification. To meet it, a building must generate as much energy as it uses each year and use rainwater for all purposes, including drinking. It must also meet lofty standards for eco-friendly materials and indoor air quality. Located on a site that was a forest filled with Douglas fir trees before European settlement, the building was designed by the Seattle-based Miller Hull Partnership to function, says Hayes, as a tree would. “Not only does it provide shelter and sustenance for its users, like a tree would for deer, elk, birds, and squirrels, it also produces its own energy from the sun and rain, it doesn’t produce toxins, and it recycles its waste as nutrients.”

Bullitt_Exterior2_NicLehoux_575x350

The Bullitt Center was designed by the Seattle-based Miller Hull Partnership to function as a tree would. Photograph ©Nic Lehoux

Since the Bullitt Foundation operates with only seven employees and needed just 4,000 square feet for its own business, the building was designed to be leased out to additional tenants to make it commercially viable. Among the numerous companies and organizations that have opted to occupy the building are the International Living Future Institute, founder of the Living Building Challenge, which defines the standards for Living Building certification, various small companies, and a substantial engineering firm, which completely tailored its business processes to drive down its energy demand by 82 percent with no loss in productivity or convenience. “We tell our tenants how many kilowatt hours of energy they’re allowed to use, and if they exceed it they pay a stiff penalty for high energy bills,” says Hayes.

Bullitt_Interior1_BenjaminBenschneider_575x350

The Seattle office of the International Living Future Institute, founder of the Living Building Challenge, calls the Bullitt Center home. Photograph ©Benjamin Benschneider

The building relies on solar energy to meet its electricity needs, so educating tenants on ways to reduce consumption is necessary to keep the building’s energy use in check. Yet, since the building began operating about two years ago, its energy generating and energy conservation systems not only allow it to meet all of the energy needs of the Bullitt Foundation and other tenants in the building, but also enable it to produce more energy than it consumes, making it the first commercial office building of its size in the U.S. to operate as a net positive energy structure, generating 60 percent more energy than it used in 2014. “The Energy Use Index (EUI) for an average office in Seattle is 95, under our new energy code the index will fall to the low 50s, for LEED Platinum buildings it reaches the low 30s, and for our building we aimed for 16,” says Hayes. “But it has exceeded our wildest hopes. Our EUI in 2014 was 9.4, making it by far the most efficient office building in America.” Its excess power is sold back into the electrical grid for use by others.

A few of the building’s other eco-friendly highlights include a robust rainwater collection and filtering system, onsite treatment of sewage, composting toilets, and project certification from the Forest Stewardship Council—the first office in the U.S. to achieve this status. The building also excludes 362 “Red List” elements that are toxic, carcinogenic, mutagenic, or endocrine disrupting. Materials and furnishings devoid of “Red List” elements were also chosen by Robin Chell, principal of Seattle-based RCD, who worked with the Bullitt Foundation to design the interiors of its own offices. “Because we needed to avoid products that contained elements on the “Red List,” everything was rigorously scrutinized and had to be formaldehyde free,” explains Chell.

Bullitt_Interior2_BenjaminBenschneider_575x350

A few of the building’s eco-friendly highlights include a robust rainwater collection and filtering system, onsite treatment of sewage and composting toilets. Photograph ©Benjamin Benschneider

The Bullitt Foundation also needed soft furnishings that would serve as acoustical buffers in the space. So, in keeping with the notion of biomimicry, which guided the design of the building’s mechanical, electrical, plumbing, and lighting systems, Chell chose felt art works, wool-upholstered soft furnishings, and earth- and moss-inspired eco-friendly modular carpet from Interface’s Urban Retreat collection.  “We wanted to bring in colors of nature with finishes, art, and furnishings that were inviting, stimulating, and reflected their ethos,” Chell explains. “So we started with the carpet, which inspired the tones of the other elements. Aside from offering environmentally friendly products, Interface has an amazing array of design innovations that are almost always ahead of the curve,” Chell adds. Honored with IIDA’s People’s Choice award last year, Chell’s design is ultimately as eco-friendly as it is practical and appealing to the eye.

Bullitt_Interior3_RCD_575x350

In keeping with the notion of biomimicry, Robin Chell Design chose earth- and moss-inspired eco-friendly modular carpet from Interface’s Urban Retreat collection for the space occupied by the Foundation. Photograph ©Brent Smith Photography

Bullitt_Interior4_RCD_575x350

“We wanted to bring in colors of nature with finishes, art, and furnishings that were inviting, stimulating, and reflected their ethos,” Robin Chell explains. Photograph ©Brent Smith Photography

Since Seattle’s climate is often cloudy and gray, creating a six story building that relies on solar energy to meet its power needs was risky. But Hayes was convinced that the potential return on the investment made taking the chance worthwhile. “Other buildings have been designed to meet these sustainable standards, but they are small—usually 2,000-6,000 square feet,” he says. “We wanted to dramatically increase the scale and felt it was doable. Even if we set out and failed, we thought it was still a heroic leap, so we decided why not aim for the moon and give it a shot? We wanted to be taken seriously not only by the academic community, but also by those who actually build.”

Judging by the number of tours (about six per week) that the Bullitt Center hosts in its building for developers, architects, and facility managers, Hayes appears to have succeeded in capturing their attention. And if the building achieves Living Building certification, which it hopes to do later this year, the building will no doubt generate even more interest.

[Facebook] [LinkedIn] [Twitter] [Email]
Posted in Category Biomimicry, Biophilia, Biophilic Design, Design Inspirations, Project Spotlight, Sustainability | Leave a comment

Marsala

Gretchen Wagner

We are all well on our way to an extra fabulous 2015. All those pesky, unfinished projects from 2014 are finally wrapping up, leaving bright space in the new year. And what better way to bring about some change than our annual Pantone Color of the Year feature?

2015′s color of the year is Marsala. Marsala isn’t quite red, and it isn’t burgundy or maroon either. It’s best described as a dusty shade of wine. But we can forego the color analysis and get right down to how you can incorporate it into your new year—other than as the perfect color scheme for your best friend’s wedding.

Marsala situates itself neatly between light and dark on the color wheel with just the right amount of saturation to pair beautifully with smoky, warm neutrals or livened with rich blue-violets and a vivid orchid accent. I look at Marsala the same way I do the perfect navy. When used correctly, it falls into that category of neutral sophistication that just about everyone is trying to achieve. But when paired with some vibrancy, Marsala can pack quite the punch of energy to get you riled up for 2015.

Pantone_Marsala2_575

For the mindful self-care approach, wrap yourself in that cashmere blanket you’ve had on your wishlist since 2012 and pair with lush Marsala velvet throw pillows. Think about Marsala more as an accent to your otherwise neutral wardrobe and find subtle ways to incorporate it into your ensemble. Maybe it’s a new nail color at the salon or a fresh pair of pumps. For the color enthusiast, Marsala is your starting point. Begin with a staple item in the color (i.e. a gorgeous chiffon dress or wide leg pant) and layer with saturated accents.

Whether you’re more subdued or over-hued, Marsala can work for you if you work with it.

[Facebook] [LinkedIn] [Twitter] [Email]
Posted in Category Design Inspirations, Products & Services | Leave a comment

On Being Inspired

Chip DeGrace

When your world is communicated through the medium of squares, the idea of a rectangle is radical indeed. In a moment of unbridled geometric experimentation, we created the skinny plank. Its shape is twice the length and one half the width of our beloved 50cm square. When we laid it on the floor, its movement was dynamic. It added color uniquely and distributed texture in ways normally reserved for wood and stone. It was a new vocabulary waiting for a fresh group of storytellers.

On_Being_Inspired_575x350

The skinny plank is the newest modular format from Interface, measuring 25cm x 1m, and lends itself to limitless design options.

We wanted to inspire the architects and designers who design with our products to think about the skinny plank in new and abstract ways. We were so excited about the possibilities of planks that we felt it demanded new collaborators to express its potential.

A member of our design team is an alumnus of Savannah College of Art and Design and knows firsthand the high caliber of work being done in the multi-media graduate program. We became the real life client for a class of 14 students with backgrounds in video/film, animation and advertising. Their challenge was the creation of four short films investigating the nature of the skinny plank. Wildly collaborative, the experience inspired us and the students’ work is sure to inspire all who experience it.

On_Being_Inspired_Img2_575x350

Students from the School of Digital Media at SCAD have fun at the Interface Atlanta showroom after an in-depth research session on the company and products.

[Facebook] [LinkedIn] [Twitter] [Email]
Posted in Category Culture & Play, Design Inspirations | Leave a comment

Moments and Memories from Greenbuild 2014

Mikhail Davis

Led by the indomitable George Bandy, Vice President at Interface, and Chairman of the USGBC Board of Directors, our team had a great week of learning, sharing and collaborating at Greenbuild in New Orleans.

Melissa Vernon, Director of Sustainable Strategy (Americas)
This year we saw much broader recognition that green building is about humans too. From the introduction of three social equity pilot credits in LEED, to the sold-out WELL Building Summit, and case studies of biophilic design research at Google offices globally on the health and wellbeing of building occupants, the community and supply chain had a growing presence at Greenbuild.

One of my favorite sessions was led by Deepak Chopra. He provided insights about mindfulness, and I found his talk ties to our exploration of biophilic design and the biochemical response in our bodies when exposed to nature. It was enlightening to hear more on the mind-body connection and our ability to impact our gene expression with our thoughts. He ended with a 12-minute guided meditation – what a reprieve from the craziness of Greenbuild and a nice way to recharge.

Jennifer Kreyssig, Account Executive (Toronto, Canada)
Lindsay James’s opening remarks at the Women in Green breakfast were a highlight. She said: “My father raised me to ‘think like a man, because it’s a man’s world,’ but I’m telling my daughters to think like Nature, because it’s her world.” This kind of shift is the only way to affect positive change.

Strangely, another highlight was spending two full days in our booth space, which was dynamic, thoughtful, beautiful and biophilic, a true respite from the inevitable boredom and physical fatigue that one associates with tradeshows.

Interface_Booth-2

A biophilically inspired booth, perfect for encouraging show attendees to #MakeBeautyHappen in their next projects.

Lauren White, Interactive Marketing Manager (Americas)
There was a young woman – Jennifer – who came to the booth immediately following the Women in Green breakfast. She was so inspired from hearing about Interface and the Net-Works program that she just had to meet us. It was exciting to see the enthusiasm of others generated by our initiatives.

Plus, as a relative newbie to Interface it was really cool to meet members of Interface’s Eco Dream Team during sessions in our booth – Paul Hawken, Bill Browning, Janine Benyus and John Picard. Bill reminded us, “If we’re creating spaces that are beautiful, then we’ll take care of them and love them.”

Interface_Dream Team-2

Interface’s Eco Dream Team members Bill Browning, Janine Benyus, Paul Hawken and John Picard reflected on 20 years of “beautiful thinking” during two Greenbuild sessions.

Nadine Gudz, Director of Sustainable Strategy (Canada and Latin America)
Two of my favorite moments include:
1) Paul Hawken’s keynote where he questioned whether climate change is happening ‘FOR’ us (not ‘TO’ us) sparked critical discussion among many Greenbuild delegates about strategies and opportunities to accelerate game changing innovation to manage carbon.

2) During the closing plenary, Roger Platt, President of USGBC, shared his highlights from Greenbuild and started with Lindsay James’s remarks and the Net-Works video at the Women’s Breakfast!

Erin Meezan, Global VP of Sustainability
One of the big themes I heard was about reframing. How do we reframe our current environmental challenges to have a more hopeful vision for our future? For example, around climate change, like Paul Hawken’s Project Drawdown. Or around the future of the built environment and design like Janine Benyus’s vision of cities and buildings that can functionally replicate the local ecosystem’s services. At Interface, we have experienced the power of an amazingly big vision, one that has stood the test of 20 years, and continues to inspire us and challenge us. Twenty years ago, we essentially reframed the vision of our company toward a much more hopeful and positive one that many of our employees instantly felt connected to. We think this is possible for the entire movement.

Lindsay James, VP of Restorative Enterprise (Americas)
I heard that Interface’s evening event with Paul Hawken and Janine Benyus was a highlight for many attendees. Some of my favorite thoughts from their inspirational discussion about the relationship between beauty and sustainability include:
• Beauty is enduring, but beauty is constantly evolving. Beauty exists in our perception, which is why information matters, because new information can shift how we perceive beauty. Are conflict diamonds beautiful?
• Beauty is a sacred pact between our senses and our ability to know what is healthy, developed over tens of thousands of years. In nature, beautiful flowers signal future availability of seeds and fruit, and sparkling water, which we find beautiful, signals cleaner water. In today’s world, we have broken this connection, and it is up to all of us, but especially designers, to re-couple the signal of beauty and healthy choices.

Interface_Hawken&Benyus

Janine Benyus and Paul Hawken engage with a large crowd during an after hours event on beauty and sustainability. Nadav Malin moderated.

Mikhail Davis, Director of Restorative Enterprise (Americas)
One of the most inspiring things about Greenbuild is being part of a community of champions. In our daily lives, we may be a voice in the wilderness, trying to bring sustainability into our work, whether in design, construction, manufacturing, journalism, public policy, or technology, but at Greenbuild, we are reunited with our community. I was struck by this when presenting on Net-Works for the Sustainability and Design Leaders gathering at the offices of Eskew+Dumez+Ripple Architects. Typically when I present to architecture firms, there are a few green design champions in a larger audience, but this was an entire audience of these champions, a diaspora from dozens of firms, large and small, jam-packed into one small conference room to celebrate and share our common mission.

Interface_EDR

Audience of Sustainability and Design Leaders

[Facebook] [LinkedIn] [Twitter] [Email]
Posted in Category Biophilic Design, Greenbuild, Greenbuild 2014, Sustainability | Leave a comment