Colour

4 April, 2016

Designing With Colour: Neutrals

Colour choice can evoke mood, communicate subtle messages – even boost productivity. Where warm colours excite and cooler hues are calming, neutrals can provide a canvas for either, giving designers a wide array of options. Meaning Most people perceive neutral shades as “subdued” or “reserved”– more subtle than attention-getting blues and reds. Neutrals often connote…

23 December, 2015

Ecological Valence Theory and the Use of Colour in Design

Why do we prefer certain colours to others? Why do some colours make us feel happy and energised while other colours make us feel agitated or sad? The Ecological Valence Theory Object and colour association – a concept that Palmer and Schloss have called the “ecological valence theory” – contribute to our natural colour preferences…